An overpriced flat white and my speakers dripping with Jamaican riddims, eighties new wave, or punk rock recorded before 1996 ...

Hello Rodney!

Details

Straight to the point: I don’t do Windows, I’m allergic to cats, perfume makes me gag, Aretha Franklin over Taylor Swift, the best “Jolene” cover is by Me First, and the Gimme Gimmes, and golf is not a sport.

Obligitory Information:
WordPress
WebFlow
Figma/XD
Photoshop
Illustrator
InDesign
Acrobat
French Press
… and more

Experience

Where I’ve left my mark

  • 2019+
    Art Director
    Independent
  • 2011
    Art Director
    Louisiana Publishing, Inc.
  • 2011
    Art Director
    Louisiana Kitchen & Culture
  • 2008
    Design Manager
    Spark Creative Solutions
  • 2004
    Senior Designer
    Cross Country Healthcare, Inc.
Awards:

Ask questions, uncover opportunities, and execute ideas.

Awards

Louisiana Publishing Association: 130+ awards over a 9-year period including Newspaper of the Year

American Advertising Federation Awards (ADDYs): 13 (and growing) Consumer Campaign Awards

8 Kickball Championships including national honors

Training Magazine TOP125: Subject Matter Expert

Praise

My story, written by others

"He’s an outstanding individual with leadership skills that can motivate any team to achieve their goals and then some.”

– J. Johnson, Creative Director, Verizon

"From award winning campaigns to well executed and creative events, Rodney was a key contributor to our marketing efforts and successes”

G. Staubb, Managing Director of Marketing, Cross Country Healthcare

“He is, far and away, the most talented art director I’ve ever worked with, but he is also down to earth and practical”

T. Masson, Managing Editor, Louisiana Publishing, Inc.

Benefits

Collaborative Strengths

  • (001)

    Visual Personality

    Through discovery with all relevant stakeholders, I can develop a unique and memorable brand personality that embodies your company’s intangible characteristics and values. Together, we can create a memorable brand identity that will attract customers and make them choose your business above all others.

  • (002)

    Visual Structure

    We’ll examine, audit, and assemble the relevant information needed to present the brand authoritatively. By meticulously considering the structure and aesthetics of layout, user funnels, and meaningful UX, we’ll define a clear and memorable path for the user toward conversion.

  • (003)

    Visual Engagement

    I craft visual engagements based on sociological analysis and marketing data. Whether appealing to a niche market or a broad branding campaign, I can create inclusive and creative visual stories that build brand trust and engage with target markets to inspire them to take action.

  • (004)

    Market Relevance

    Never miss an opportunity to shine. I’ll help you stay on top of the latest trends and developments to ensure you’re always the authoritative source of what’s happening in your market.