Growth
From its humble t-shirt beginnings, to a vast catalogue that includes 100’s of SKUs and collaborations with other outdoor brands, Sportsman Gear is truly a success story.
Sportsman Gear
Sportsman Gear is a fast-fashion brand under the Sportsman Publishing umbrella. Initially created to market the Sportsman Publishing fleur-de-lis logo, Sportsman Gear is now its own brand with a nationwide market presence. Sportsman performance and lifestyle apparel is a champion of an outdoor lifestyle and encourages the practice of recreational hunting and fishing.
www.sportsmangear.comMarket
Availability nationwide but sales are concentrated in the bayou south: Louisiana, Mississippi, Texas, and Alabama
Deliverables
Product design, Marketing Strategy, Sales Funnels, Advertising, web via Shopify platform, in-store displays, and Information Architecture
Go fish
The initial success was soley due to the strong marketplace exposure of the parent publishing company, Louisiana Publishing.
- Marketing efforts aligned with parent publishing company, Louisiana Sportsman.
- OOH advertising through collaborative space shared with magazine racks in gas stations and bait shops.
- Front-and-center placement at the two premier bayou area outdoors-man shows.
