/ cleanrodney aka Rodney Anouilh

Sportsman Gear

Introduction

Sportsman Gear is a fast-fashion brand under the Sportsman Publishing umbrella. Created initially to market the Sportsman Publishing fleur-de-lis logo, Sportsman Gear is now its own brand with a nationwide market. Sportsman performance and lifestyle apparel is a champion of an outdoor lifestyle and encourages the practice of recreational hunting and fishing.

Deliverables

Product design, digital and print marketing and advertising, web via Shopify platform, Information Architecture

Market

Availability nationwide but sales are concentrated in the bayou south: Louisiana, Mississippi, Texas, and Alabama