
Sportsman Gear
Introduction
Sportsman Gear is a fast-fashion brand under the Sportsman Publishing umbrella. Created initially to market the Sportsman Publishing fleur-de-lis logo, Sportsman Gear is now its own brand with a nationwide market. Sportsman performance and lifestyle apparel is a champion of an outdoor lifestyle and encourages the practice of recreational hunting and fishing.
Deliverables
Product design, digital and print marketing and advertising, web via Shopify platform, Information Architecture
Market
Availability nationwide but sales are concentrated in the bayou south: Louisiana, Mississippi, Texas, and Alabama











